Guide · Websites
The UK Roofing Website Checklist
Roofing SEO Services Editorial Team · Updated 27 October 2026
Short answer
A good roofing website needs a page for every service and main area, a phone number and call button on every page, real job photos, reviews, trade memberships, fast loading on mobile and correct business details. Use this checklist to find what your site is missing, then fix the biggest gaps first.
Pages
The Pages You Need
- Homepage that says what you do and where in the first line
- One page per service: re-roofing, flat roofs, repairs, chimneys, fascias and guttering
- One page per main town you cover, with real jobs from that town
- Gallery or project pages with before-and-after photos
- Reviews page or review section
- About page with your team, trade memberships and company details
- Contact page with phone, WhatsApp, email and a short form
Getting the call
Make Calling You Easy
- Phone number at the top of every page
- One-tap call button on mobile
- WhatsApp button
- A short quote form — five fields or fewer
- Opening hours and emergency hours, if you offer them
Trust
Show Homeowners They Can Trust You
- Genuine trade memberships: NFRC, TrustMark, Competent Roofer
- Guarantees and insurance-backed warranties
- Google reviews shown on the site
- Real photos of your team and vans, not stock images
- Company name, number and address in the footer
SEO basics
The Technical Basics
- Loads in under 2.5 seconds on mobile
- Unique page title and description on every page
- Business name, address and phone identical to your Google Business Profile
- RoofingContractor schema markup
- Secure (https) and works on every phone
- Connected to Google Search Console
- No copy-and-paste town pages
- Redirects set up for any pages you’ve moved
Where to start
Fix These First
If your site is missing several items, start with the call button and phone number, then a page for each service, then speed on mobile. Those three changes usually bring the quickest increase in calls.
FAQs
Roofing Website FAQs
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Free AI SEO auditHow much does a roofing website cost in the UK?
A simple roofing website from a small agency or freelancer often costs from a few hundred to a few thousand pounds, depending on pages, design and who writes the content. What matters more is whether it ranks and brings calls, so ask any web designer how they handle SEO.
Do I need a separate page for each roofing service?
Yes. A page for each service, such as re-roofing, flat roofing, roof repairs and guttering, helps Google match you to each search and helps homeowners find exactly what they need. One page listing everything rarely ranks well for any of them.
Should my roofing website show prices?
Showing typical price ranges usually helps. Homeowners want an idea of cost before they call, and pages that answer price questions often rank well. Use ranges, explain what affects the price, and invite them to book a free quote for an exact figure.
How fast should a roofing website load?
Aim for the main content to load in under 2.5 seconds on a mobile phone, which is Google’s target for a good experience. Most slow roofing sites are slowed down by large photos. Compress images and test your site with Google’s PageSpeed Insights.
What trust signals should a roofing website show?
Show genuine trade memberships such as NFRC, TrustMark or Competent Roofer, guarantees, insurance, Google reviews, years trading, real team and job photos, and your company details. Only show memberships you actually hold. These help homeowners, Google and AI tools trust your business.
Is Wix or WordPress better for a roofing website?
Both can rank well if they’re set up properly. WordPress gives more control over speed, SEO and future growth, while Wix and Squarespace are easier to manage yourself. The platform matters less than having clear service pages, fast loading and correct business details.
Should a roofing website have a blog?
Not a blog for its own sake. Useful guides that answer homeowner questions, such as roof replacement costs or storm damage signs, can bring in searches and build trust. A few strong, specific articles beat regular generic posts that nobody reads.
What should be on a roofing website homepage?
Say what you do and where in the first line, show a phone number and call button, list your main services with links, show reviews and trade memberships, include real photos and finish with a clear way to get a quote.
Takes 2 minutes