Google Business Profile · Reviews
Google Business Profile Optimisation for Roofers
Your Google Business Profile is the first thing most homeowners see. We set it up properly, keep it active and build the reviews that make them call.
- A division of XCONS Solutions Ltd.
- Roofing-only specialists
- One-off fix £395
- Included in every plan
Your roofing company
Roofing contractor
Reviews coming in
Illustrative example
Your profile
Turn Your Profile into Your Best Salesperson
Google Business Profile optimisation for roofers means setting the right categories, services and service areas, adding real job photos, posting weekly and building a steady flow of reviews. A complete, active profile ranks higher on Google Maps and turns more profile views into calls, directions and website visits.
01
Right categories
02
Services and photos
03
Weekly posts
04
Reviews and Q&A
What we usually find
Five Profile Mistakes That Cost Roofers Calls
- 1
Wrong primary category.
“Roofing contractor” missing, or buried under a secondary category.
- 2
Visible home or virtual office address.
A common cause of suspensions for roofers who work at customers’ homes.
- 3
Services left blank.
Google can’t match you to “flat roof repair” if you never listed it.
- 4
No photos of real jobs.
Stock images and logos only.
- 5
Reviews stalled.
A handful from years ago, while competitors add new ones every week.
What we do
Our Google Business Profile Service
| Work | What it does for you |
|---|---|
| Categories and services | Primary and secondary categories set correctly; every roofing service listed with a description |
| Service areas | Address hidden where it should be; up to 20 real service areas set |
| Photos | Real job photos, before and after, team and vans — added every month |
| Weekly posts | Finished jobs, seasonal advice and storm-season reminders |
| Q&A | Answers to the questions homeowners ask before they call |
| Review automation | An SMS or WhatsApp review request after every job, with reply templates |
| Suspension help | Profile review and appeal support if Google suspends you |
Reviews
More Reviews, the Right Way
Roofers with 50 or more Google reviews get around 3.5 times the enquiries of those with fewer than 10 (Whito, 2026). We help you ask every customer, every time. We never buy, write or filter reviews — fake and selectively gathered reviews break Google’s rules and UK consumer law.
Pricing
Two Ways to Get It Done
| Option | Price | What’s included |
|---|---|---|
| GBP Set-up & Fix | £395 one-off (free with any plan) | Full profile build: categories, services, photos, Q&A and a review link. For sole traders and new roofing firms |
| GBP management | £295/month | Weekly posts, review responses, Q&A, photo updates and monthly insights |
| Any monthly plan | From £645/month | Ongoing optimisation: weekly posts, monthly photos, review automation and Maps rank tracking |
Guide
Want More Reviews This Month?
Our guide covers when to ask, what to send and how to reply to roofing reviews.
Read: how roofers get more Google reviews →FAQs
Google Business Profile for Roofers FAQs
Still have a question?
Speak to a roofing AI SEO specialist — we reply within one working day.
Free AI SEO auditHow do I optimise my Google Business Profile as a roofer?
Set “Roofing contractor” as your primary category, add relevant secondary categories, list every roofing service with a short description, and set your real service areas. Then upload job photos, post weekly, answer questions and ask every customer for a review. Keep your details identical everywhere online.
What is the best Google Business Profile category for roofers?
“Roofing contractor” is the best primary category for most UK roofers. Add secondary categories only for work you actually do, such as gutter cleaning service or skylight contractor. The wrong primary category is one of the most common reasons roofers don’t appear for “roofer near me”.
How do I get more Google reviews for my roofing business?
Ask every customer as soon as the job is finished, while they’re pleased with the work. Send a direct review link by text or WhatsApp, and follow up once. Reply to every review. Never buy reviews or ask only happy customers — both break Google’s rules and UK law.
Why was my roofing Google Business Profile suspended?
Common causes are a virtual office or home address shown as a shopfront, keywords stuffed into the business name, duplicate profiles, or details that don’t match your real business. Suspensions can usually be appealed with proof of your business. We can review your profile and help prepare the appeal.
Should a roofer hide their address on Google Business Profile?
Yes, if customers don’t visit you. Most roofers work at customers’ homes, so Google expects a service-area business with the address hidden and up to 20 service areas listed. Showing a home address or virtual office as a visible location risks suspension.
How often should roofers post on Google Business Profile?
Once a week is a good rhythm. Post finished jobs with photos, seasonal advice and storm-season reminders. Posts keep your profile active, give homeowners a reason to call you, and show Google you’re a working business. We write and publish them for you on every monthly plan.
How much does Google Business Profile optimisation cost?
Our Google Business Profile Set-up & Fix is £395 as a one-off, covering the full profile build, categories, services, photos, Q&A and a review link. It’s free with any monthly plan. Ongoing management on its own is £295 a month, and it’s included in every plan from £645.
Do I need a website if I have a Google Business Profile?
Not to start, but a website helps you rank higher. Google uses your website to understand your services and areas, and homeowners check it before calling about bigger jobs like re-roofs. A profile alone can win repairs; a website helps win the £5,000–£12,000 jobs.
Takes 2 minutes