Guide · Storm season
Storm Season Marketing for Roofers: A UK Playbook
Roofing SEO Services Editorial Team · Updated 27 October 2026
Short answer
Storm season marketing for roofers means being ready before demand spikes. From September, prepare emergency repair pages, update your Google Business Profile, line up review requests and plan how you’ll answer calls. When a storm is named, post updates within 24–48 hours and respond fast. Named storms can bring up to five times normal enquiries.
The playbook
Before, During and After a Storm
| When | What to do |
|---|---|
| August–September | Build or refresh storm damage and emergency repair pages for each town. Check your Google Business Profile services and hours. Plan call cover. |
| October–March, ongoing | Weekly Google posts with storm-ready advice. Ask every customer for a review. Keep job photos flowing. |
| Storm forecast (24–48 hours) | Post on Google: your towns, what you can help with, how to reach you. Update emergency hours if you’ll cover them. Offer tips to local press. |
| During the storm | Answer or reply to every call and message, even to book a callback. Prioritise active leaks. Give honest timeframes. |
| After the storm | Review requests to every customer. Before-and-after photos. Follow up homeowners you couldn’t reach. Note which pages and searches brought calls. |
Your website
What a Storm Damage Page Needs
- The problem and town in the heading: “Storm damage roof repair in [town]”
- How fast you respond and your hours
- Common damage you fix: slipped tiles, ridge, flashing, flat roof leaks, fallen chimneys
- A note on insurance claims, if you help with them
- Real photos, reviews and trade memberships
- A one-tap call button near the top
Paid ads
Use Ads Carefully During Storms
Emergency roofing clicks often cost £10–£20 (Whito, 2026), and costs rise as other roofers bid during storms. If you run ads, set a daily cap and send clicks to your storm page, not your homepage. Strong Maps rankings bring the same calls without the cost per click.
Next step
Want a storm-ready plan in place before the next named storm?
Free coverage
Be the Roofer Journalists Call
Local papers and radio need roofers to explain storm damage. Offer short, useful safety tips — such as checking for loose tiles from the ground, never on a ladder in high wind. Coverage builds trust and can earn links that help your rankings.
FAQs
Storm Season Marketing FAQs
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Free AI SEO auditWhen is storm season in the UK?
UK storm season broadly runs from autumn through winter, with most named storms between October and March. The Met Office names storms each season starting in September. Homeowner demand for roofers peaks in the same months, as wind and rain expose damaged tiles, flashing and gutters.
How much do storms increase roofing enquiries?
Named storms can drive up to five times the usual lead volume for roofers (Whito, 2026). Enquiries spike within hours of high winds, especially for slipped tiles, leaks, damaged flashing and fallen chimneys. Roofers who are visible and answer quickly win most of those calls.
Should roofers increase Google Ads during storms?
Some do, but costs rise as other roofers compete for the same urgent searches, often £10–£20 a click (Whito, 2026). If you use ads, set a clear daily cap. Strong Maps rankings and storm pages bring those calls without paying for every click.
What should a storm damage page include?
The storm or problem in the heading, your towns, how quickly you respond, common damage you repair, a note on insurance claims if you help with them, real photos, reviews and a one-tap call button. Keep it short and update it when a new storm is named.
How do roofers handle too many storm calls?
Answer every call or message, even if only to book a callback. Prioritise genuine emergencies, such as active leaks, and give honest timeframes for everything else. Use a short WhatsApp or text reply when you’re on a roof. Customers who feel looked after often wait and leave reviews.
Should roofers post on Google during storms?
Yes. A short Google Business Profile post when a storm is named shows homeowners you’re working in their area and how to reach you. Include your towns, what you can help with and a call button. Update your hours if you’re offering extended or emergency cover.
Can roofers get press coverage during storm season?
Yes. Local papers and radio regularly need roofers to explain storm damage and safety. Offer simple, useful tips, such as how to spot a loose ridge tile safely from the ground. Coverage builds trust and can earn links that help your rankings.
What should roofers do after a storm?
Follow up every job with a review request, post before-and-after photos, and check in with customers you couldn’t reach in time. Note which searches and pages brought calls, so you can improve them before the next storm. Many roofers win re-roof work from storm repair visits.
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